Meet Sincerely Supermom… Again
A Lot Can Change in a Few Years…
If you’ve been here since the beginning, then you may remember my very first blog post — “Meet Sincerely Supermom.” Back then, I introduced myself as a 39-year-old wife, mom of three, mortgage underwriter, bowler, crafter, DIY lover, and the self-proclaimed Organization Queen. And technically… I’m still most of those things. 😂 But whew, chile… LIFE BEEN LIFIN’. So much has changed since I wrote that first introduction that I figured it was only right to introduce myself again.
From Corporate America to Entrepreneurship
When I wrote my first blog, I had spent more than 10 years in the mortgage industry. I was working from home full-time while raising my kids and squeezing crafting, DIY projects, bowling, family life, and everything else into whatever time I had left. For years, that was my normal. Then I did something that scared the hell out of me.
I left my corporate career.
After 11 years with Rocket Mortgage, I walked away from the security of my 9-to-5 and decided to bet on myself. What started years ago as me making decorations because I didn’t want to spend a fortune on my daughter’s first birthday eventually grew into something much bigger. It became Sincerely Supermom LLC.
What started with crafts turned into custom apparel, awards, promotional products, personalized gifts, laser engraving, printing, and a whole lot of learning along the way. Eventually, the custom side of the business grew so much that it needed an identity of its own. And that’s how SS Custom Things was born.
Sometimes I sit back and think about that mom making birthday decorations at her kitchen table. Girl… LOOK AT US NOW.
We Moved to Texas!
Oh yeah. That’s another pretty major update. After years of calling Arizona home, our family packed up our lives and moved to Texas. Moving an entire family AND businesses to another state? 0/10. Do not recommend. 😂 Okay, I’m kidding… kind of. But between packing, moving, getting the kids settled, adjusting to a new state, learning a new area, keeping up with orders, running businesses, dealing with a time change, and trying to create some sense of normalcy again…
I lost focus for a little while. And I think that’s important to admit. Sometimes life doesn’t fall apart. Sometimes it just gets LOUD. There are so many things demanding your attention that the things you love get pushed further and further down the list. That’s what happened here. But I’m finding my rhythm again.
I’m Still a Bowling Girl
One thing that definitely hasn’t changed? BOWLING.
Bowling has been part of my life since I was a child. It’s where I’ve made friendships, competed, spent time with family, met my husband, and created more memories than I can count. So yes, you’re still going to hear about bowling around here. Some things are just part of your DNA. 🎳
Motherhood Looks Different Now, Too
When I started Sincerely Supermom, I was navigating life with younger children — including a baby. Now I’m watching my babies grow up. And motherhood at this stage is completely different. The schedules change. The conversations change. Their needs change. I change.
I’m learning that being a “Supermom” isn’t about doing everything perfectly. Actually, I’m not even interested in pretending I have everything together anymore. Some days I’m killing it. Some days I’m wondering what I walked into the room for. Both versions are me. And both deserve a little grace.
So… What Is Sincerely Supermom Now?
That’s probably the biggest question. Because I’ve changed. My family has changed. My businesses have changed. My life has changed. So naturally, Sincerely Supermom has to grow with me. When I originally created this space, my goal was to share another perspective on navigating this title we call “Mommy.” I still want that.
But now I want to talk about everything that comes with being the woman underneath all of those titles, too.
Motherhood. Marriage. Entrepreneurship. Money. Family. Moving. Starting over. Business. Bowling. Home. Organization. Finding yourself again. And those random moments when life is simply LIFE-ING.
I don’t have all the answers. I’m not trying to convince you that I do. I just want this to be a place where we can talk about the real stuff. The wins. The mistakes. The lessons. The funny stuff. The “Girl, you too?!” moments. And everything in between.
Meet the Current Me
So, if you’re new here…
Hi. I’m Arica. I’m a wife. I’m a mother of three. I’m an entrepreneur. I’m a creator. I’m a bowler. I’m still obsessed with making things. I still believe everything should have a home — even though everyone in MY home still refuses to follow that philosophy. 😂 I’m building businesses. I’m raising humans. I’m navigating a new city. I’m learning. I’m evolving. I’m starting over in some areas and leveling up in others. And somewhere in the middle of all of that…
I’m remembering to make room for Arica, too.
If you’ve been here since the beginning, thank you for growing with me. And if you’re just finding me… Welcome. You’ve arrived right on time. There’s a whole lot more to come.
